The Whale is Facing Extinction

I'd say eliminate the randomness of the game for shards, gear, and everything in between, much like mods now. Make each higher level cost x crystals, gold, etc more. It's the randomness that makes this game boring and like a job. Start making players strategize on what they do, not just get the luck of the draw. You want luck? Go to Vegas. And to the original point, yes the triple cleanse is getting old. Look at the top arena teams of any server. All the same.