Let’s be honest—you guys clearly understand the psychology behind addiction. The timing of ads, button placement after updates, and the previous lack of transparency on odds are all part of your game design. You essentially run a gambling business with little to no oversight. Players give you real money, but you could take away their access anytime if you decided the server space was more valuable. Kids are often the target of these psychological tactics in your game.
One day, a big spender will sue you, and the settlement won’t be small. Hopefully, the FTC will get involved and enforce real changes in the freemium gaming industry. It’s appalling how much you exploit people’s enjoyment of the game to charge extreme prices for content. Unlocking a marquee character or going after a Galactic Legend in the first week costs hundreds or even thousands of dollars. You have over 250 characters—this is beyond ridiculous.