It should be on the countries/regions to set up limitations, standards or bans for AI. A company in order survive/compete tends to have to use unscrupulous means, and it falls on the community/government to speak up, set precedence and/or keep them from getting out of hand.
Boycotting, IMHO, at a company level—when it should be a country or united countries/regions level—might not be as helpful as intended. Otherwise, you are just punishing a/this company for using a tool other companies are using/going to use that they are competing with.
They have to stop building for AI infrastructure or it will be continuously used (private or publicly), and yet at this time I believe they are still looking to expand.
But I digress this might be a political discussion more than an EA/Sims discussion—even though it concerns their practices. Your concern is valid though.