"Vraie;c-16276145" wrote:
In reality, UK people have done well out of EA. In real terms we have actually had content cheaper than the US because of the difference in relative costs of living between the countries. Although $1 doesn't = £1, if you look at general costs, wages (theoretically) etc, where a person in the US might earn $7, a person in the UK might get £7. So I have always been surprised that we didn't have a £10 price tag on the stuff pack when the US had a $10 one. In my experience in other things it's normal for them to sell a $10 item in the Uk for £10 and absolutely nobody blinks an eyelid at it. I imagine most of the people on here already do this without knowing they do because they don't look at the comparison on a regular basis.
Dual-citizen here, and I'm afraid you may be mistaken here. Infact, it's the opposite.
The first time I was employed in Germany, I had to do a double-take at my annual income. It was half of what I would make in the USA, and yet I was living very comfortably, moreso than I would in the USA. It took me years to process that Germany - despite having average incomes
half that of the USA - offers the same standard of living, if not better. If you do a quick google search you'll find the annual incomes of USA, Germany and the UK listed at $59,039, $33,652 and £27,600 respectively. If we're including all factors, it's really not that simple and an argument could easily be made that your American counterparts have more expendable income, even if they do have more expenses. (boy I sure do miss not having healthcare) Just because the UK currency is valued higher does not mean the British have "done well out of EA." Even if they had, I would argue it does
not justify EA suddenly raising the price on them at a moment where it's unjustifiable just because EA forgot to raise the price at a time when it was. That's your fault EA, not the fault of the customers, so it's ridiculous to expect them to foot the bill
now.
In which case, if the UK deserve to get price hiked because of the dropped currency, I suggest getting angry with people who voted Brexit rather than EA. As for the other European countries, if it were all of them, I would hazard a guess that maybe the reason Europe is also affected may connect with the EU itself and how product is traded within that zone.
Again, speaking as a dual-citizen, I've never noticed or heard of a difference in how these companies sell video games. We're talking about
virtual merchandise here. This isn't exactly something that has to go through customs and gets taxed. We're not about to see major news headlines about some guy trying to smuggle Sims 4 activation codes into the EU or something. It would be fully understandable if EA were selling American-style jeans to EU, a recent EU legislature raised the taxing on jeans in customs, and EA
had to raise prices on those customers to stay afloat, but that doesn't seem to be the case here. It's virtual property, it is not regulated by any customs.
This is made further questionable by the fact that this is solely affecting the Sims 4. Let's assume for a moment that Spain has such high business taxes that EA needs to raise the price of their products in order for business in Spain to be profitable. Okay....so why is only the Sims 4 affected? That simply makes no sense. Absolutely nothing about the alleged justifications for this price change makes sense. They name Spain - an EU member - but then don't name Germany, Netherlands, Austria, France or any other EU members using the Euro. They name currency values and exchange rates, but there's no correlation between those countries and their currency values changing. You name economic policies, but virtual property are not regulated by customs or import taxes or anything. Additional tax fees or costs of running a business in said company are possible, but once again they only raised the price on Sims 4, so this doesn't add up either. It makes no sense for them to want to turn a profit on Sims 4 but to want to accept a loss on ALL their other games.
I would love to hear evidence that sales in these countries are somehow more difficult or expensive for them, but that's just it: I feel the "burden of proof" is on EA to tell us why these price changes are
neccesary rather than desired. Despite this, all EA is giving us is absolute radio silence and a short list of reasons that make no sense given the evidence provided. The only trend I see between the countries on the list is that those countries are both some of their best customers and their worst (Spain for example is not a big purchaser of video games), but I see zero correlation regarding their currencies. Customs or export costs make absolutely zero sense either since we're talking about virtual properties.
A bit of personal opinion speaking? I can't help but wonder if this price change was specifically targeted at Sims 4 because it's one of their best sellers (if not the best) and - again personal opinion - I find this community
faaaaaaaaaaaaaaaaaaaaaar more complacent than any other video game community I've ever encountered. Today we're complaining and acting outraged, next month I'm gonna see 80% of you all buying the new GP without even thinking twice about it. Had they done this with Star Wars Battlefront, it would've been an internet-famous scandal where their reputation actually divebombed even lower. But the Sims...? They can do it here and the most they can expect is a "shame on you, I'm gonna go fetch my credit card and I expect you to think about what you've done while I'm gone!"
I would love to find a rational reason for the change. I would love to believe people aren't
as greedy as I think they are, I really would. When I try to explain this price change though, nothing is adding up. There's zero common link here. The burden of proof is truly on them, but as of yet they've yet to disclose exactly why they've done this, and yes, I am absolutely going to speculate it's to mitigate losses from other games by exploiting one of their most popular and complacent franchises.