Forum Discussion
7 years ago
Actually ALL companies market to younger people in order to draw in new customers.
It is the way of big business - sort of the circle of life at play. Not because they think we are not worthy of filling out surveys or any other reason but the focus that more customers not already using the product means a new demographic of people to add to their customer base. Sometimes in order to attract new players they need info on the kind of things these new players would like to see in the game that the game did not have - that would make them want to play.
Keep in mind it makes me just as annoyed as any of you when I feel my standing beside this company for 26 years and supporting them through their different games makes my opinion not very valuable to them - BUT looking through THEIR eyes I can see they see me as someone they have already sold their property to and know I am happy enough to keep buying and by word of mouth getting others to buy - and will most likely keep buying - but at the same time they are millions of customers they have not gotten under their wing - especially the younger people who can each possibly give them as many future years as I have given them. It is a fact in all places in life - CHILDREN are all our futures including EA.s - so they need to market to the hopefully next set of gamers/ customers.
I am sure this is why they want the youth of today knowing who they are and how the company is asking them what they want to see in order to get them interested mainly because EA DOES NOT KNOW WHAT THEY Want, so they MARKET TO THEM hoping to get them as customers..
EA knows the 25- 35 year olds and up are their main customers. I know they know this as they publish these kind of demographics in a yearly booklet every year - so naturally they want to attract the younger people who will be in that age group eventually, as soon as they can - because lets face facts - there is no stopping aging - so you need to build your base constantly on the younger people to have your steady future customers.
There are few entertainment products on this planet when producers of these product do not constantly court the younger people on our planet - especially at an age when they start making their own money. Movies do it, television has been doing it for years, as has almost any kind of legal entertainment.
So I know they do this and why - at the same time I do at times resent the fact a good customers opinion apparently doesn't matter. Then I screw my head on straight and realize - my opinions do matter - but truthfully they just want new customers - and they sort of already know what kind of stuff I like - I'm a customer.
This is why marketing is geared to teens - marketing - not necessarily the game itself - keep that in mind.
It is the way of big business - sort of the circle of life at play. Not because they think we are not worthy of filling out surveys or any other reason but the focus that more customers not already using the product means a new demographic of people to add to their customer base. Sometimes in order to attract new players they need info on the kind of things these new players would like to see in the game that the game did not have - that would make them want to play.
Keep in mind it makes me just as annoyed as any of you when I feel my standing beside this company for 26 years and supporting them through their different games makes my opinion not very valuable to them - BUT looking through THEIR eyes I can see they see me as someone they have already sold their property to and know I am happy enough to keep buying and by word of mouth getting others to buy - and will most likely keep buying - but at the same time they are millions of customers they have not gotten under their wing - especially the younger people who can each possibly give them as many future years as I have given them. It is a fact in all places in life - CHILDREN are all our futures including EA.s - so they need to market to the hopefully next set of gamers/ customers.
I am sure this is why they want the youth of today knowing who they are and how the company is asking them what they want to see in order to get them interested mainly because EA DOES NOT KNOW WHAT THEY Want, so they MARKET TO THEM hoping to get them as customers..
EA knows the 25- 35 year olds and up are their main customers. I know they know this as they publish these kind of demographics in a yearly booklet every year - so naturally they want to attract the younger people who will be in that age group eventually, as soon as they can - because lets face facts - there is no stopping aging - so you need to build your base constantly on the younger people to have your steady future customers.
There are few entertainment products on this planet when producers of these product do not constantly court the younger people on our planet - especially at an age when they start making their own money. Movies do it, television has been doing it for years, as has almost any kind of legal entertainment.
So I know they do this and why - at the same time I do at times resent the fact a good customers opinion apparently doesn't matter. Then I screw my head on straight and realize - my opinions do matter - but truthfully they just want new customers - and they sort of already know what kind of stuff I like - I'm a customer.
This is why marketing is geared to teens - marketing - not necessarily the game itself - keep that in mind.
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