Sims 4 has passed 30 million players across all platforms

"Cinebar;c-17674745" wrote:
More interesting (in my opinion) would be for them to tell shareholders how many of the players that received a free copy of base (given away several times) did had they continued to maintain retain (keep buying and playing). That would be interesting to know if those new players kept buying and stuck around and or how they plan on keeping those players as returning customers. Oh, and if by active players they meant that at any given point in time there were x amount of people playing the game or just on the gallery, and or if they meant x amount of players over a running total of months or just at one point in time. I actually don't think it's fair to compare the pc game to the mobile game, and filled with microtransactons like buying recolors, to 'active' players and or within a iteration's lifetime but format to format would be a better breakdown in my opinion. Maybe more people play Sims mobile than the pc game with such vague numbers.

It would be interesting to know how many of their lifetime players that are still active today. It's easy to say that the game have a lot of people that have started the game once since 2014. But how many of those people play the the game regularly today? That's why I am more interested in active players, but they don't mention those numbers very often in their reports.