Sims sales make me regret day 1 buys...but why not just make them cheaper anyway?

I was actually happy to see this sale on Origin because I hadn't bought anything new for quite a while. And I promised myself I wouldn't buy any new packs until the prices dropped. EA managed to fix a few more bugs, and the modding community has had time enough to update their mods, plus they created new ones for the things I didn't want to see in the game, or have no interest in. Island Living cured me of buying any new pack until the reviews and bug reprts start rolling in, and I have the opportunity to see the pack in action during live play streams. I don't see myself breaking this pattern because the teams have overlooked many glitches/bugs during quality checks while new content is being developed, and I don't see the point of being a tester for a pack I paid money for. I wanted RoM for the new world. DU has bicycles and new storage options. Tiny Living has a nice set of new challenges I am interested in playing. Each pack has a bit of something I want but not enough to make it worth the release price. And since stuff packs don't go on sale that often I don't feel badly about paying full price for Tiny Living because the new gameplay options will give me a lot of new storylines to play out.

"Xwanton;c-17380346" wrote:
The only thing I don't get is why stuff packs don't go 50% off more often, because I would never have bought Movie Hangout if it hadn't. SPs generally don't interest me at £9.99, but £4.99 can sway it.

Stuff packs are so niche. I wish they could go on sale more often because I don’t care about most of them.

It's basic marketing: set the recommended retail price high so that sales still bring in a profit for stores that buy the items at 50/60% off as a wholesaler. (Gamestop pays EA maybe 40% of the RRP, this way they can still do half-price sales & not lose money). I'm guessing stuff & game packs’ RRP is closer to wholesale & actual pack value.

Most big brands work on that system because when people see "sale", they're more likely to buy an item, thus the frequent half-price sales. With physical goods you're running the risk of the item selling out before a sale because there are enough people with money to buy it at full price. With electronic goods, waiting for a sale is worth it because the stock isn't limited.