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It's EA bud. They'll never give you the opportunity to unlock something by choice, because then it'd skew their profits. If you get the heirloom you want by choice after 500 dollars, wheres the motivation to spend another 500 dollars to unlock another heirloom? Since it's random, they'll have people spend up to 1500 dollars if they don't get the heirloom they want. Why people would even bother with heirlooms is beyond me.
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