The Iron Crown Event: Just a predatory monetisation tactic?

@Anlbrd I refer to predatory in the sense that the way this additional content is marketed and is specifically designed to take advantage of people who either value the cosmetic items who then use them to enhance their own sense of identity. Or those who are easily manipulated into thinking these items are necessary to feel like you’re winning in the game.

EA uses a “It’s here now, but it will be gone later” tactic. So when players who are easily susceptible to being coerced into purchasing this dlc are presented with a time limited offer, their sense of need for these things is increased.

So you could question, if this is a free to play game and the purchasable items have no real effect on gameplay like you say... Why charge so much if they don’t matter?
And why do you stop earning Apex coins after reaching level 100?

The answer isn’t “well the game studio needs additional revenue”...
The answer is EA have become a multi billion dollar industry machine through unsustainable business strategies, so now they’re doing everything they can to convince their consumers they “need” to spend more money on more content as that’s the only way to enjoy said content.