For people still questioning SBMM

@Axs5626Sxa5001 I've talked a little about this here: https://answers.ea.com/t5/General-Discussion/Serious-Fix-Needed-Proof/m-p/9372099#M99471

Essentially to the developer / publisher, it's OK because therein exists different types of players. You've got professional players / streamers who are going to buy skins no matter what. Then you've got the people who are average / higher skill who are going to do the same thing. Long time players might not buy as many cosmetics / packs as these players, but they're going to keep playing which bolsters how good your game is on paper through player retention, overall activity, etc. etc.

But newer / casual players? They're the most volatile group to profit off of, simply because they've got no real incentive to keep playing the game. If they're not having fun, they're not going to buy skins / keep playing, they're just going to move onto whatever is fun for them. That's why recent changes (SPECIFICALLY Pathfinder Nerf and the adding of Random Recoil to weapons) were implemented to ease newer players into getting a feel for the game without getting stomped by existing players. Through positive reinforcement (AKA netting newer players easy wins by tacking them onto higher skilled players) they're going to be more inclined to buy skins / packs than someone who got pub stomped for 4 matches in a row. 

I've got a whole theory about the prevalence of E-Sports (specifically CS:GO) and streaming has created this culture of feeling like you have to have a skin in order to be good, or that not having a skin somehow makes you less of a player or it's shameful to not have one, and how in particular this has created a profitable environment that preys on peoples insecurities to order to sell overpriced cosmetics, and how this has influenced players as a whole to be very willing to pay top dollar for something that's completely non-essential. It's always mind boggling for me to read everywhere about people paying ridiculous amounts of money for things that you can wholly live without.