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Apex Legends had a great release. There was hardly any marketing around it but it exploded from day 1 as very popular due to it's ping system to overcome language barriers.
What also made it great was that Respawn was left alone on it's development without EA's involvement.
Source from Feb 2019:
Not just this industry. Every industry has crunch but if you look at articles from US "Great resignation" or articles from China "Lying flat". These are terms related to movement where people have started to realise and dare to quit before lining up another job, freedom to leisurely attend interviews/contract work/take a break.
Now there is opposite problem. Some companies can't find workers, who would of thought.
Any workers at EA who are unhappy - Eventually they will simply quit and move on. They won't stay. Same as any other industry. The biggest mistake is staying in a job you hate just because it pays well, like using money to compensate for unhappiness. Better to earn less to do something you do enjoy as long as it pays the bills. Can't be happy without any sort of money.
@PeterN_UK Saying “hardly any marketing” is sort of marketing in itself. In fact they did spend on marketing but not through your usual means like a trailer. They spent big money by paying a lot of well known streamers to play the game during the release window.
They do this in a smaller scale every season and the last time they spent a lot for streamers to play was the launch of Arenas. As the guy who follows apex news a lot, I can list you a lot of issues that are not because of EA but because of Respawn’s own decision making in the game.
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