@hayhor I can see this. The battle passes imo have better cosmetics than the heirloom events usually do. Worst case they are by far the best deal in Apex, even if you don't finish the whole thing. If their heirloom event income is lagging, and data says they have a lot of people just cycling through battle passes, then EA might have them drag the grind out to make it less attractive.
Honestly, if this was the case, then they need to address the stale loot in the regular Apex packs. Just start dumping old battle pass and heirloom event cosmetics into the regular Apex pack rotation. Then long time players will actually feel like they are worth buying again LOL!!
