I think a large portion of the playerbase is avoiding ranked altogether.
But the newer pubs MMR is doing a great job of helping lower skilled players achieve outcomes similar to higher skilled players.
A lot of higher skilled players are losing far more frequently and even seeing their KD’s and average damage drop dramatically.
This is a VERY good thing for Respawn, as it helps them prime lower to average players into “feeling good” and spending money. Is this true for all lower to average players? No. But definitely enough that we’re starting to see “this is my best season ever” from lower skilled players, and “this is my worst season ever” from higher skilled players.
Respawn is looking for equalization because that’s what their projected profit models encourage.
Apex is a zero-sum activity and EVERY SINGLE individual player who has outcomes exceeding the average player represents a threat to their financial model.