Of course EA wants to earn money. It should.
But the players' point of view/fear should not be forgotten: they don't want to invest money in a game in the hope that there will be enough money left over for the developers (to make long-awaited improvements), only to realize in the end that the "more" money disappears as profit into the pockets of the company bosses or shareholders (and nothing improves in the game).
Especially in the USA, they say "the market will sort it out". What if the market forces are out of action here? That only leaves the press, but I don't think EA cares about its image either.
If EA were demonstrably more concerned about the wishes of the players and could not make the improvements due to a lack of money, I would have a suggestion. But I don't want to say it, because an EA employee might read it and incorporate it into the game, and EA would rake in even more money without improving anything.