Latest season / 27 / Amped cheaters caught

You missed the point on payment.

1. Someone has to pay for an account (unless account creation is also hacked, MUCH harder to do).
2. That person uses detected cheats on that account.
3. The account is perma banned.
4. Someone has to pay for a new account.

The purpose here is solely to target new account creation. Nothing else, and is unrelated to what you mention, which is another problematic.

You clearly didn't study enough how marketing drives "free to play" as a profitable experience, and the pros and cons of that. I encourage you to do so, even though most of it is neuro-marketing, and shady pay-to-read stuff.

As for the rest you mention: it's all in a group of concerns named "dark patterns", which creates FOMO/addiction that's legal. All AAA games use that (added content, limited-time accessibility, recurring time-based rewards, login rewards, etc.). Apex Legends, as all EA games, is unfortunately ran by "marketers over designers", as many other games. Not much we can do about it, except maybe become fully anarcho-communists, but it seems like we're willing to lose more of our world for now, we'll talk about that later on, when we're on the brink of losing the last part of our environment.

Oh wait, that was too deep. :)