Why do you release a new map 1 day early for streamers only?
Is there any logical reasoning for this?
Why not just release it for everybody on the same day?
It makes no sense.
Forum Discussion
36 Replies
It is part of their advertisement campaign.
And apparently it is not the first time content creators had a chance to look at the new elements of season 6.
Probably for the same reasons that media get early access to new movies, cars, games, tech devices.
You want to maximize awareness of your product just prior to release.
- @AngrySquid270 What would be the difference if it was released to everybody?
How would that affect the awareness of the product? People are either playing it or they are seeing streamers play it. Either way is a win.
There's literally no logical reason for this. - @Sohsuh Its not "Early access". They're playing separate build of the game available for a select group of people. A closed test if you will.
They don't keep any progress or unlocks from it since their main accounts are not linked to it.
Its just an advertisement move aimed to create more "Hype" around the launch. Most game devs do that. - @UP_LordPlumber Again, if they released it for everybody today, how would that affect the hype around the launch?
@Sohsuh wrote:
@UP_LordPlumberAgain, if they released it for everybody today, how would that affect the hype around the launch?A 'Day 1' experience has more appeal than a 'Day 2' experience.
The vids created by these creators will likely reach a few thousand additional people who either forgot S6 launches tomorrow or weren't previously aware. Fringe customers.
This strategy gives that set of fringe customer a touch of extra motivation to check out S6 - as now they get to say "I was one of the first".
You don't see the value because there isn't any for you. This marketing is targeted towards a different group.
- @AngrySquid270 So those additional people would find out the same way. The only difference is the people who know about it would be playing right now, which wouldn't change anything.
It makes no logical sense. I will try to simplify: For a certain group of people there is a greater desire to own something if they can't have it (yet).
Where i live, drinking alcohol was prohibited on the beach.
Most young people drank all day on the beach secretly.This year it is legal to consume alcohol on the beach. I haven't seen many people drinking.
- @JOGAGATYA Nah. This whole catering to streamers thing for the 50 people who have no clue new content is releasing is just ridiculous.
Content should be released for everyone on the same day like it used to. No special people just because they play games in front of a camera. People love influencers. There was this one influencer in New York City who said he was going to give away free PS5's and thousands of his followers rioted and hung onto the roof of his car as it sped away.
In the end not a single PS5 was given away.
