EA won't let me download NFS Heat...

I have a primary account connected to Steam that plays it.

But I made a secondary EA account and redeemed a digital copy of the game on that account.  The game doesn't support multiple saves (STUPIDLY!!!), so I bought a second copy of the game specifically for the EA app, not related to Steam at all.

But it keeps b***hing about an "incompatible version" of the game and it's saying I need to uninstall the Steam version in order to go forward with it.  Yeah I'm not doing that.  I got both copies fair and square and with my own money.  🤨

There a DIFFERENT or SANE way to resolve this issue?