Ea play and Xbox Ultimate

I bought xbox ultimate and it supposedly comes with ea play. However when I try downloading Ea play games it doesnt allow me, it brings me to the ea app and then shows the option to buy. The 1 time i got it to work i bought it takes two but when i launched the game it showed me "trail" as if i purchased a demo or somthing. And yes the accounts are connected atleast according to the ea website