Hello F34RL3SS2024
I am not an EA employee, but I can tell you that what you are saying is not exactly what has happened.
There are still pre order rewards available right now for both editions:
1 Archetype Unlock Consumable (Unlock an additional Archetype in Clubs without needing to use Club Coins.)
2 Double AXP for 10 Matches Consumables (Level up your Archetypes in Clubs faster with 2 Double AXP for 10 matches Consumables.)
3 ICON Career Players (Three footballing greats available in Manager and Player Career.)
5-Star Coach in Manager Career (Coach available in Manager Career with 5-stars in every department.)
5-Star Youth Scout in Manager Career (Youth Scout available in Manager Career with 5-stars in every department.)
Manager Live Challenge Content.(Receive Challenges in Manager Live.)
Up to 7 days Early Access.(Get full access to EA SPORTS FC™ 26 beginning 19 September.) Ultimate edition only
6000 FC Points over 2 months (4500 FC Points over 2 months for Nintendo Switch) Ultimate edition only
Additional Football Ultimate Team™ Player Evolution Slot (Have two open EVO slots available immediately in EA SPORTS FC™ 26.) Ultimate edition only
Season 1 Premium Pass. Ultimate edition only
Pick 1 of 5 92+ untradeable icons in EA SPORTS FC 25. Standard edition only
As long as you order before release, it is a pre order. The August 26 deadline was for a separate offer exclusive to the ultimate edition, featuring an FC25 evolution, FC25 icon pick, and an untradeable icon pack for the start of FC26. These offers correctly expired on that date, and are no longer being advertised. Again, the new advertisement is for bonuses that can still be earned by pre ordering, so seeing them should be expected.
All the best to you!