Pro Clubs - Upcoming 20,000 Instant AXP Missing

I don't have the notification in my 'News' regarding the upcoming 20,000 Instant AXP, whereas my friends do (image taken by a friend). Similarly, I never received the 35 game AXP boost.

Are these promos bugged, or are these promos are targeted so not all players get them? I don't know why the latter would be the case though, as it isn't fair to arbitrarily reward certain players.