Feedback on the new interstitial ads: A huge step backward for loyal players

I am writing to share my feedback regarding the recent update that introduced mandatory interstitial ads and the 30-day paid removal model.As a veteran player who has actively supported PvZ 2 financially over the years—purchasing premium plants, seed packets, and gems—this feels like a massive letdown. We are already more than willing to watch optional ads to earn Arena gauntlets or daily rewards. However, forcing an ad down our throats after a level that might only take 30 seconds to complete completely ruins the gameplay experience.Furthermore, the decision to implement a recurring 30-day "rental" just to play ad-free is incredibly anti-consumer. In the past, purchasing any premium item permanently removed forced ads as a basic courtesy to paying customers. Now, we are expected to pay a monthly fee just to make the game playable.I have to ask a genuine question to the management: is the small revenue from a forced 30-second ad really worth alienating your core, paying player base? Congratulations, because with this monetization strategy, EA might just achieve what the zombies never could: driving loyal players away from the lawn for good.I strongly urge the development team to reconsider this model. Many dedicated players are already uninstalling the game over this specific issue. Please listen to your community.

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