The one thing I've noticed from all of this is that they probably started off by making guilds too large. They should have limited guilds to 20-25 people or so. The problem is that you do have some guilds that have 50 people, and they want raids to be designed towards 50 people contributing towards it. However, most guilds don't have 50 people and many guilds may have had that number, but players either left the guild or slowly stopped playing the game and so at any one time these guilds may only have 30-40 people active. They try to make up the difference by inviting weaker players to help store up guild energy and in return these weaker players get roster building advice and gear that they otherwise wouldn't have access to by being able to participate in raids that they otherwise wouldn't be ready to do. Then there's the other issue that when strong players start becoming inactive, you have to replace them; however, I know one person in real life that plays this game and so it's difficult to recruit members to replace them who will stay. The last raid was geared more towards these smaller and medium sized guilds--a guild could beat a tier 6 in a couple days to a week with 2-3 strong players carrying the weaker ones, and a guild could beat a tier 7 with 4-6 strong players carrying the weaker ones. It was a good model for those guilds, however, I could also understand it was frustrating to the more hardcore guilds with 50 strong players who could beat tier 7 in 20 minutes. This imbalance has existed for he past several months, but no one saw it as an issue because the majority of the playerbase was fine with the rancor raid and the ones who weren't were upset that the raid was too easy and they're the ones who made their opinions known. EA listened to them and did what they said they were going to do with the rancor raid which was to make this new raid geared towards guilds with 50 strong players all contributing. Since this is not a reality for most guilds, I believe you're going to see three things happen: 1) smaller guilds with active members on the forums find someone on here in another smaller guild and they merge 2) best players from the different guilds leave their current guilds and join a stronger guild 3) players see progression in the game as more of a chore than it was before and start to put their phones down. The first situation is fine and good for the game; however, most players don't roam the forums and so I think it's more likely that you're going to see the second and third situation happening with each one feeding the other. That's bad for the game.
TL;DR: The game is imbalanced between the big guilds and the smaller ones and the devs should address the issue of smaller-medium sized guilds not being able to beat the new raid in a reasonable timeframe or players are going to start losing interest.
