Freemium games and economies of scale

The sad thing is that Galaxy of Heroes could (possibly requiring some EA accountants to duck right off...) be a good game if it can ignore the now standard mobile market practices. There are features players are willing to pay for, and pay for frequently, that both don't provide pay to win power and don't cost silly amounts of money,

Selling characters is ok but $40-$100 for a (partial) character bundle is a silly amount of money. $14 for a single piece of gear is doubly wrong, as it's selling direct power (bad) and its overpriced (bad). Instead of this mess, there's another way.

Sell exp boosters that increase experience gains. Sell character skins that provide cosmetic options without any power attached. Sell additional ally slots, guild coin cap increases, things that make life easier but are not required. Sell the loot bomb mentioned in the EC video and let it give everyone in your guild (except you) a small, random amount of credits and random character shards. There are tons of ways to get large numbers of players invested in moderate spending instead of a small number of players spending enormous amounts. 100 players paying an average of a dollar a day is just as good (honestly, better) than one player spending $100 a day.