G12 and Heroic Raid Reward Changes [MEGA]

My problem with this update is how it is designed to seemingly ruin guild camaraderie. Our guild, in order to improve as a guild, have been cooperating so we can all unlock Traya. People have been excited to help others by capping their damage if they have already unlocked her. With the restructuring of Reward Tiers and the introduction of new G12 gear, people will now need to compete against each other for these new gear pieces that are "some of the most powerful gear we have released and will provide a power boost almost comparable to upgrading from G11 to G12". This is counterintuitive to how a guild is supposed to work. Guilds are designed to be cooperative and work toward common goals - to strengthen the guild instead of just advancing personal agendas. I have already heard rumblings from some of our top players that this is the last straw for them. These are top players who can score high enough to get these new powerful pieces, but don't like how we are being nearly forced to do so to stay competitive in the Arena.

Not a good day in the galaxy.