In a multiplayer game which has implemented competitive elements, and especially this game where IOS users and Android users, US users and Rest of the World users play on the same shards mixed together. A promotion that gives clear advantage to only a small % of the player base and clearly gives them an advantage over the others, is unacceptable and development team or publisher that cares for their game or game balance should never allow such to happen, even if they get paid for it. Clearly this is not the case here but even greed should have it´s limit (also looking at the current data packs). It´s also sad to see that some of the player base here actually supports such practices. Its mind-boggling to see the comments such as "blame apple" even if its the case you could support your fellow gamers that are not on that platform and are not getting the benefit, but noooo you just have to grind it in their face don't you, the lack of unity between players is just disgusting. To see such a beloved franchise such as Star Wars to be the tool of Corporate greed and player division is just sad.
If shards would be region and platform locked I wouldn't have a problem with this promotion.