How to keep your guild full of active members

Sigh...the real issue at the heart of the matter is the guild name...we all made our guilds immediately to lock in our names...i for one wouldn't join another guild just because our guild name is way better (imo) than more than half of the generic run of the mill names on the leaderboard. Some of them are very creative and kudous to them. They should be the best guilds...and eventually will be...its like having an email name that starts with gary3174...really you couldn't take the time to find ANYTHING but the pregenerated gary3174?

"How quaint that you should faint before the power of the taint(side)!"