Yeah. I was hanging out with friends on Friday, four of whom also play GoH, and we were talking about how cool Territory Battles were for a good half hour before the non-players told us to shut up and talk about something else.
There are some things that could use improvement, but I like it a lot as is. Hopefully I get useful stuff out of the prize box (for that matter, hopefully we GET prize boxes, lol! We're a full guild, but we're 36m power and currently at 13*) but I already know it's going to be like raids--the real prize is the currency that you use to pick your reward. The box contents are a slot machine that will eventually become useful as you get more and more characters to that tier.