Is there a end game objective in SWGoH?

There are many other mmo games with no end.
Only end i ve seen in a mmo is when the company decides to shut down the game

"countjoshku;540831" wrote:
To lie to their customers, to steal from them, and to mislead, cajole, alienate and ignore them.

Yet here you are

It was to gear up the toons you like, but now it's just don't get pissed with mods and stop playing when they kill the game themselves.

There is never a clear final strategy in this model of game.

They collect and analyze the data, then "raise the bar" when needed to keep the money coming in.

Once the income drops below a level determined by the GO they will give players whatever official notice is required by Apple and Google and a termination of service date will be set.

At the stroke of the hour a figurative switch will be flipped and all the accounts along with the hours and dollars spent on them will be cease to exist.

That is the end.

After we blow up the 2nd Death Star

....end game is don't break your phone when facing dodge

1) when the will to spend is gone
2) when boredom sets in
3) when it is just too bothersome, boring and time-consuming to go through the hediously difficult / repetitive gw day after day

"Womp_Womp;540833" wrote:

"countjoshku;540831" wrote:
To lie to their customers, to steal from them, and to mislead, cajole, alienate and ignore them.

Yet here you are

http://i.imgur.com/sURmNfF.jpg

the end game is to spend money, conversion rates. Zynga started it with Farmville/Mafia Wars, King Perfected it with its Bejeweled clone Candy Crush.

It seems the idea is to upgrade toons that you can use to upgrade more toons that you can use to upgrade more toons. I don't know if this appeals to people- if there are people who want to keep this up for years- but I think the game needs more skill based and competitive modes. Something like a live PVP ladder like Hearthstone, that would always change due to different players trying different strategies.

Games should be for entertainment, not a daily chorefest/grindfest that swgoh has turned into.