As a developer, the question would seem to be affordability. Would you rather have 10 people spend 10,000? or 10,000 people spend 10. Looking at this game it seems clear the devs much prefer 10 people spend 10,000 instead.
For the overwhelming majority of the players, i'd bet they no longer even look at packs, etc. Why? You see a new, interesting pack and it's 50, 75, or a 100 bucks. To put that in perspective, a brand new triple A title for PC or consoles is 60-70 bucks. They're no value for most people in backs because to them, they've vastly overpriced. At least for you triple A money, you always have the game. That's not even a full toon here.