Price and purchase

I'm a long time swgoh player and I have no problem buying lights peed bundles, but do yall have to charge 45 bucks for 1 character, I mean come on, I work a full time job and don't really have time to play xbox or pc or whatever and I really enjoy this game but this is ridiculous, how does ea not realize they are hurting their game by charging a ridiculous amount for a small gift back. I didn't know trumps tariff also increased in the digital world too, geez, gotta be making 6-7 figures to play this game. If your a free to play player, Goodluck to you, it'll take you about 50ish years at the current rate to get everything in the game unless you spend a small fortune to the greedy.