The prices are too high!

Dear developers, don't you think your prices are way too high? I understand that in-app purchases are common in games like this, but your prices are outrageous! How can a single token cost as much as \$30? It's ridiculous! I've been ignoring your prices for a long time because they're insane, but for a single token on a character with unfinished abilities to cost \$30, it's unheard of! Maybe you should reconsider your pricing? This is just a mobile game!