Dear developers, don't you think your prices are way too high? I understand that in-app purchases are common in games like this, but your prices are outrageous! How can a single token cost as much as \$30? It's ridiculous! I've been ignoring your prices for a long time because they're insane, but for a single token on a character with unfinished abilities to cost \$30, it's unheard of! Maybe you should reconsider your pricing? This is just a mobile game!
It’s a free market. There’s no other game to compete with them, yet. They set the price. Pay or don’t. It’s the last push to drive revenue before EA goes private ownership, CG has to show they’re profitable or they will be closed. I understand why they’re doing it, don’t agree with it.
For a lot of things they have for sale, practically all the time I think it might be worth it if it was about half the listed price. Other times I think I wouldn't buy it for any price. :)
And so, I rarely buy anything from the game. But it appears there are plenty of players who will pay their listed price on some items.
If no one was buying anything the game would shut down. Many of the Light Speed Bundles were a good way to get a lot of cash in. And some of them seemed a good deal at the time. Others were not.
It isn't unheard of at all.
They have a likely expensive IP to pay for and want to milk it for all they can.
Not really the definition of free market. That'd mean others are free to compete against you for the money by offering their version of the product. This is a closed system. If they want to add a new character and charge 100 bucks a shard - guaranted you'd get dumb krakens 7 star it. Apple can't offer the same shards at 75 of 50 cents a pop to compete. It's preying on a closed system where they set all the rules.
That said, they aren't quite that stupid. It's kind of like vegas setting the odds. The whole point there is the house tries to get 50% of the money on each side of the bet. House takes their cut so they win 100% of time unless they blow the odds and the wrong side wins. Same thing applies here to an extent. If they put out a lightspeed pack for the reqs for ahsoka, for example, and priced it at 500 bucks and no one bought it. You wouldn't see it again at 500. Next time they'd bring it down. Their goal is to set a price that makes them money without making it worthless.
Are their prices high? No question. If they weren't making sufficient money on them, though, you'd see things to try and up the spend. In every business sense it's better to have 2 people spending 25 bucks than 1 guy spending 40 bucks. Though i really question sometimes if CG sees it that way. It would not surprise me either if EA forced them to set certain prices too, or if the deal with LFL make the prices high. Does LFL get 30% of every dollar of profit? if so, the prices have to be that much higher for them to make money on it. So, it's not impossible that each sale requires money going to LFL, EA, and CG, so you have to fact triple profit into the price as well as overheard and salaries, etc.
considering the cost of the crystals (primary currency). thats only like 3.2k crystals, which is not even enough to buy 2 g12 pieces... now think of how much more crystals/$ you'd have to spend to get a character even from g12 to relic 5 or 6, not including shards... 30$ is great value. but yea .. the general prices of gear etc, especially in shipments is much more egregious.
now if you are comparing to ls bundles...well those are extremely cheap in comparison--it floors me whenever i hear so many asking if a lsb is worth the price or not.
also more egregious is that they will offer these instant upgrades after you've already put so much more resources into them--like regardless if they are g1 or g12, it's the same price--you ought to be refunded the resources you already spent when you upgrade by buying a token.
Capital Games Team
