The first Flash event with Luke on Tatooine gave you Luke; the second set of Flash events with Phoenix gave you the Phoenix squadron; now Ewoks get a Flash event set, but we have to use our own toons,...
They are trying different things most likely to get the results they are looking for.
It wouldn't surprise me if they have all sorts of metrics telling them what % of active players completed what, with what etc.
This event was much easier than the Phoenix event, they most likely saw lower than expected numbers completing the bonus event etc. I know I had to pump a lot more gear and $$$ to beat the bonus for phoenix.
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