But making it easier for more people to obtain and level her through a mostly free 'tournament' would mean they would make less money trying to sell those shards in future packs. For the most part, this is all about making money in the long run. They purposely don't want many people to obtain or level her this way. Typically those who do obtain and level her are the ones with cash and a deep roster. They throw her in their stacked team, you go up against her and said team and lose, you feel like you need her to stay competitive. EA suddenly releases a 'pay for' pack that may include her shards and...
