VIP system + ads
A lot of mobile games have a VIP system that (sort of) tracks how much you've spent in the game and gives benefits to large spenders. My suggestion is to implement a system that allows CG to monetize ...
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Pretty sure either Lucas or EA said no ads for loot in the beginning. CG has to answer to a LOT of people before they can lift a finger. I may be wrong but I seem to remember them having to remove the X crystals per day if you log in packs because one of the partners listed said it was not on brand for Star Wars. My guess is ads are in that same boat.
