I think they are "thinking" market strategy, as upping the prices discourages spending and relying on Whales to pay the bills , while this is a short term money grab it detours newer players from joining and eventually never looking back , Picture a brand new restaurant prices are fair and food is great , the restaurant is so successful it starts to appeal more towards a certain set of customers , while slowly pushing out others that don't appeal to new prices of success , this market is only good if you keep those whales happy , because you have no more other customers , Let us look at one of the recent very noticeable "Episode Track" used to be $9.99 some don't know this, why? because a lot have left the game. but now it's $ 19.99 , how many do you have spending to this price compared to when it was a fair price of $ 9.99 ? Perspective for all players is PROGRESS in all categories , since 2015 i can say thank you , as the prices came up i taken a far step back and now just have fun as i was a big spender and used to login and stress out play all the events , but if you want more customers lower the prices , look at the peak on the graph of what years and look at what was offered and what prices , but it is a business and if the business is making fist full of dollars every month off of whales keep it going , but think of the future when whales get bored and leave , i say surveys and listen to what customers say , we know SWGOH is getting harder and harder offering 1-2 shards for spending 100 crystals , we see it , we don't like but we are still here , tryin to have fun still , Remembering the good times when 5* Qui gon jinn and Vader were top tier characters starting out .
