I personally think the web store is shameful. EA is trying to circumvent having to pay Apple and Google their cuts from the in game store. Without Apple and Android devices, and their provided app stores; there wouldn’t even be platform for a game. If you don’t want to pay Apple and Google what you agreed to when you developed the game and signed the paperwork, then maybe you should sell your own devices for players to play your game on rather than develop these shameful alternatives to avoid paying what you already agreed to pay.