EA’s goals are obvious.
1. Maximise revenue
2. Minimise cost
3. Meet the minimum level of gameplay quality needed to maintain the player base, so long as this doesn’t interfere with goals 1 and 2
4. Pacify unhappy players with empty platitudes, misleading spin and a few crystals if necessary. Don’t worry, they usually forget about their gripes after a few days. They have a short span of attention
5. Think about one day implementing some sort of rudimentary testing and maybe even a customer service department. Like in a couple of years, maybe