why isn’t there a such thing as guild wars on this game yet ?

yeah, we have that already.  It's Territory Wars" where two guilds face off in a 24-hour race to attack and clear more of the opponent's defenses. I do not think we need anymore content to have to engage in constantly throughout the day in a global game.  Log in to hit shipments.  Log in for dailies.  Log in for daily events that all do not reset at the same time of day, some are at 2PM EST, other's are overnight.  Log in to set TW defenses, GAC defenses.  Log in to attack.  Log in for conquest three or more times a day.  log in for marquees.  Log in to platoon in TB.  Later, log in to see of platoons are full, if not log in yet again to finally attack.  Lots of content there already.