I find the shopping cart icon very intrusive. I own every DLC including all kits, expansions, stuff packs, and game packs. I have no use for the shopping cart to constantly advertise "the September Sale"...when I already own them all. As others have noted, there are more than enough pop ups notifying about sales and new DLC that we don't need this constantly in our face and covering over in-game features that we do want to see...so extremely annoying. I think EA is really overstepping with this one!!
