I wasn't addressing any specific press releases, I was attempting to explain how tropes work. I'm not a game designer, but I am a published author (with a day job lol) and there's a similar skill set involved.
For example, vampires. Let's think about how they would implement a vampires pack/how I would write a vampire book. For people to recognize it as vampires, they need to drink blood (or plasma), sleep in coffins, not age, etc. These are tropes and are culturally derived, usually from literature or mass media. In the case of vampires, they gave us mutliple tropes to play with, including the Nosferatu style vampire (Vlad) and the charming vampire (for all your Edward Cullen/Louis de Pointe du Lac needs). Most vampire tropes in the US and UK come from Bram Stoker, who got a lot of them from the Victorian serial Varny the Vampire. Dracula wasn't the first vampire novel in English, just the one that's the most famous today.
For example, farming. Why set a farming pack in the UK? To manage expectations about whether the pack is about having as many cows or llamas as possible (US Midwest/West style), perhaps herded by cowboys on horseback, or whether it's a cozier "All Creatures Great and Small" experience.
For example: werewolves. If you look at the history of werewolf media, the most popular recent examples are Remus Lupin in the Harry Potter books (see The Moonwood Collective) and Twilight. In order to recognize them as werewolves, we need the full moon, turning into a wolf, losing touch with your humanity, etc. Because the Harry Potter books have no vampire/werewolf war and Twilight does, well. (What We Do in the Shadows also has a vampire/werewolf conflict, but it's a parody.) Googling also produces Underworld, but the most famous example is Twilight. There is no Vampire/Werewolf conflict in The Wolf Man, An American Werewolf in London, etc., but Twilight is wildly popular and apparently the trope was considered popular and important enough to include it. Why set a werewolf pack in a logging town in what looks like the Pacific Northwest instead of an English boarding school or London? It's a shorthand to help set your expectations.
This is how tropes work.
However, tropes are sometimes culturally loaded with undesirable baggage, and sometimes this undesirable baggage will spill over. Not using the undesirable baggage is hard work, and sometimes well-intentioned creators screw up, just because of the way tropes work.
As you were.
