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5 years ago
"MidnightAura;c-17636019" wrote:
A former community manager said in twitter once that EA know they are guaranteed simmers money:
Either on release, on sale or as part of a bundle.
And I hate to admit it, but it’s probably true. I see it all the time on social media. “I don’t like this but I’m gonna buy it anyway”
She also confirmed their target market is teenage girls.
I don’t even think EA are hoping to get more Star Wars fans in to the franchise, I mean if they do it’s a bonus. But my Husband and nephew LOVE Star Wars. They don’t give a ???? about this pack. Because if they want to play a Star Wars game they will go and do that.
EA know fine well this well sell because simmers will moan but they will moan whilst punching in their credit card details and that’s the bottom line.
There is that, but there are also millions of teenaged girls who are Star Wars fans who maybe don’t play the Sims but will now check it out based on crossover appeal. Because as Claire said the seed of these decisions is someone pouring over spreadsheets containing all kinds of criss crossing demographic information on new customer bases they can mine.
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