Forum Discussion
7 years ago
"Erpe;c-16251031" wrote:"Cinebar;c-16251024" wrote:"Erpe;c-16250877" wrote:"JoAnne65;c-16250853" wrote:"Scobre;c-16250781" wrote:
Yeah I don't understand how you can't play the Sims if you are an adult. I mean most Simmers on forums according to the poll started with the first Sims game, so I doubt they are teens. Anyways I actually had more time to play the Sims in my adult years than in the years I was attending college. I am able to work a full-time job and play more than one Sims game and post on forums, lurk Twitter, check the latest updates on discord, and watch Twitch streams. I guess I can multitask better than the Sims 4 Sims. ;)
There even was a poll asking for our age group and half of the simmers here was over 30. We established though that this could also be an indication of forum use, it’s not necessarily representive for all simmers. That being said, I’m convinced a whole new group of adults could join if the game became a bit more... less teen/YouYuber/weeweeee-OMGOMGawesome oriented.
I think that there are two main group who play the game:
1. 10 to (at most) 16 years olds who are the main customers but usually stop playing at latest when they start in highschool.
2. 30+ years old adults who either are without work, singles, retired from work or whos children now are so old that they aren’t home much anymore. But most adults still have too many other interests, work and different obligations which they prioritize more than playing such a game.
Even though group 2 clearly is the most active in the forum I think that the group actually is much smaller than group 1. EA of course knows much more about this from EA’s market investigations. We don’t know the results of those market investigations though. But we can see that they have had the effect that EA more and more has targeted the game only at group 1. Therefore group 1 must be much bigger and this also is something that is in line with my observations elsewhere.
The third group is older teens and young adults who still is under education or have just started a family. But this group I believe to be far the smallest group because they just don’t have much time at all for gaming.
They wouldn't know who is what age unless they ask and people do lie. It's just like their surveys, if you are past 40 it will say thanks, goodbye. So, people lie to be able to take it, so their numbers would be skewed. A person who lied to take the survey who is over 40 would be to EA a person who is at least under 40. (Targeted audences are below age 40 for surveys). But what they don't realize is people are tired of being locked out and say they are younger than what they are. They want the younger demographic, no doubt, but are they really acquiring them, and are they really maintaining them, and or is it adults who lie to take their survyes and participate in other things? Even at Sim Camp get togethers we don't see many 'teens' at all. Most are well past 25+.
They don’t need to ask everybody and they sure don’t find the people to ask in the forums. Instead they likely just find a few hundred customers in Origin from each of some chosen countries and tell them that this is a customer investigation and that they would like to know how much they play the game, how many expansions they have bought and how much they use them and how old they are.
People usually won’t lie in the answers to emails about such things because they don’t want EA to target the game or its expansions at a different age group who they don’t belong to. They will instead just tell the truth hoping that EA then will improve the game in the way they like.
You want a bet? I get surveys all the time and some aren't from TS4 but EA in general and sometimes you have to say you are younger if you want to take a survey. Voices matter, of all sorts. Mostly EA ask (even for TS4) if you think it's o.k. to cheat in games. I suppose that question is more about rpg games where leveling up matters, but such a question doesn't actually belong in a sandbox, single player, non rpg game now does it? But usually it's in there anyway.
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