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7 years ago
"Erpe;c-16251714" wrote:
@Writin_Reg I agree that most game companies are marketing to mainly young people because they are assumed to be more interested in getting games than older and more mature people. But most big games are actually M rated and therefore marketed mainly to 17+ gamers and they have much higher minimum requirements than the Sims games because gamers that old are assumed to be able to afford good gaming computers for their games.
Games marketed mainly for children are usually smaller and cheaper.
But the Sims games are special because their main target group are those very young girls and they are also special because they get this huge number of expansions which other games never get. In the Sims 2 days we could read everywhere that the Sims games were targeted at casual gamers (gamers who usually only played the free games that came with Windows and similar games). I haven seen that statement recently though - but even so I still think that this is true too.
I mainly now play free games (the Sims Freeplay and other F2P games). But if they are targeted mainly at very young gamers too then the adds in the games are quite mysterious because they now are very often either about 60+ dating which they want me to try or advertisings about hearing aids which they need somebody to test ;) I am quite sure that they don't know my age though. And I am not interested in any of those things anyway. But their ingame advertising sure can’t be aimed at 13 years olds ;) :D
Product that haven’t anything with gaming to do can of course be targeted at any age group depending on the type of product.
Erpe you're wrong - they were looking for anyone under 24. My two relatives was a 17 boy year old and a 19 year old girl that got to fill out the survey. Like I said the largest majority of EA 's players of all their games are between 25 - 35 and older - and they are trying to appeal to both male and female of the under 25 age group which is what all marketing does. It is rather unlawful for companies to pursuit children under 16 directly in this country - so I assure you that is not the case. In this country even to have an account on these games you have to have a parental account if you are under 16.
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