SimGuruRachel is back.

Cool. Good for her

The toddler lady, right?

She's a SVP for EA Positive play. She's been back since 2020.

Rachel Rubin Franklin has come full circle. She worked on Electronic Arts’ The Sims 4 franchise for years, leaving for Facebook to run social VR. Now she has rejoined EA as the senior vice president of Positive Play.

It may sound like a vague job compared to running a studio, but the Positive Play task is an important one for EA, and Franklin believes it is essential to creating strong communities around EA’s games. She will lead a group that will execute EA’s strategy for Positive Play, and she will partner with workers all over the company to ensure that they integrate its principles into the core of EA’s business.

EA published its Positive Play Charter in June and rolled out regulations across the company. It has begun integrating reporting functions in all of its games, so players can notify EA when something has gone wrong. It added messaging for zero tolerance for hate speech in all major games launched this year (Madden 21, UFC 4, FIFA 21, NHL 21, and Star Wars: Squadrons).

Franklin’s hire will build on this. She can further develop a player council that EA created to help figure out the right guidelines and tools to combat these problems. EA is a member of the Fair Play Alliance, and it has escalation policies to deal with online harm. It also provides training for teams working directly in online communities. Franklin will report to Chris Bruzzo, the executive vice president for marketing, commercial, and Positive Play.
October 23, 2020

https://venturebeat.com/2020/10/23/rachel-rubin-franklin-leaves-facebook-to-work-on-eas-positive-play-push/

https://www.ea.com/commitments/positive-play

Deleted

Who is she?

"PlayerSinger2010;c-18042639" wrote:
Who is she?

The one thing I remember her for is the very cringeworthy stage appearance when she said 'let's turn this press conference into a party...'

"PlayerSinger2010;c-18042639" wrote:
Who is she?

She was General Manager at Maxis.

https://forums.thesims.com/en_US/discussion/899258/maxis-organizational-update

She was succeeded by Joe Nickolls and most recently Catharina Lavers Mallet.

https://www.google.com/amp/s/www.gamesindustry.biz/amp/2021-04-23-catharina-lavers-mallet-takes-over-as-maxis-boss

I read things about her regarding toddlers, I'm not sure how I feel about her being back if what I read is true.

I'm glad she's back. Did the aliens get her?

SimGuruRachel on launch day.

https://twitter.com/SimGuruRachel/status/506633625731751936?t=Tf1viWV8v3bWuvp_RH6TUg&s=19