Price adjustments, where are they?

so i seen a post talking about this yet i fail to see where these adjustments were made? i already asked other players and none can see these price changes, sadly i am in the uk an EA think we are a wealthy people so never get discounts but soon many of us will have to stop funding, our government has allowed companies to price hike so much in the last 5 years yet our incomes do not rise with them, we pay 400% more for energy than the usa and our water bills doubled over the last 5 years, price of food is also ridiculous, in fact it would be easier to say what isn't in the country right now, put it this way a jar of coffee has more value than a gold bar lol sorry for the rant, i get thinking while typing but im sure this is the case for most countries also but our price hikes are right up there at the top and things like this need to be considered by EA and other game companies who reply on in game funds..agree with me or not i don't care @other players who see this.