Finally a post about heirloom that actually makes sense :) kind of.
So making sounds is not ok but the fact that it takes up major space on the screen, animates, distracts from actually looking at the map, spotting enemies is ok?
Honestly since I came to Apex and saw this thing I clearly made up my mind and saw that in practice = people who have heirlooms on are just little babies with some attention disorder problems. Adding a thing that actually decrease your competitive advantage in a competitive shooter especially if you paid like 100$ for it or whatever it costs... geeez.
I would rather create a package deal = if you buy heirloom it comes with a free session with psychologist :) to talk about "daddy issues" or whatever makes a person buy that thing.