@ComicBookGuy2727 I've been saying this for many years now. Cosmetic prices in video games are WAY too high. I rarely (if ever) buy stuff in games, because everything is so overpriced. Not just on Apex, but pretty much any game these days and in recent years. I still stand firm in the opinion that, myself and countless others, would spend a LOT more on in-game purchases if they were actually reasonably priced. I can't even imagine the revenue these companies would bring in.
I think the problem is, there are plenty of kids using parents' money, or streamers with donation money that they don't care about spending, who simply don't care about value for money rendered, and keep paying the inflated prices, so why would they bother lowering them? I would have spent hundreds of dollars on Apex at this point, if prices were reasonable. There have been quite a lot of skins that I like, but there's no justification for the price, so I simply choose not to buy them.
Don't even get me started on other games and their pricing, because it is most certainly not unique to Apex, and I could go on for days about this.
I'm sure these games already make a ton of money from this stuff, but they are missing out on so much more, in my humble opinion...