Solved
Stop the bundles
Stop artificially inflating the skin prices by adding apex packs.
I'm kind of flabbergasted that you basically cannot buy anything in the shop right now for under $25. I'm not buying anything. There's a couple things I would like but I'm not paying $25 for a skin. $18 was already a bit too much, and the highest I'm willing to go. I like that there -are- bundles, they are a good way to go for people trying to get shards. But they should not be the only option.
