Unable to Launch EA App

I'm unable to launch the EA Desktop app on my W11 PC. Everything was working fine yesterday, was able to play games earlier in the day. Then yesterday evening I started experiencing an immediate crash upon launching the desktop application. Since, I've tried virtually all solutions I've seen to similar related issues in the past. List of things I've tried:

1. Uninstall/re-install
2. Uninstall using the REVO uninstaller.
3. Creating new Windows account and installing there.
4. Updating all drivers/windows
5. Booting into safe mode
6. Ensuring admin is granted for all .exe in the Programs folder. 
7. Using system restore to go to previous image of PC.
8. Uninstalling Xbox app
9. Installing EA App from Xbox App

I'm really at the end of all things I can think of logically trying. It will start to let me login, then freeze mid-typing email and then close.

Any suggestions? Happy to provide logs if needed.