EA Could Make More Money by Listening to the Community
I think FC would benefit from a return to a more football focused atmosphere in Ultimate Team. The menus and visuals could feel more authentic to the sport, while gameplay should reward manual defending and player skill more consistently. This year it feels dull as colors are just two unlike past games where it was colorful, take fifa 22 for example they had very blue colors. Improving gameplay quality and reducing frustrating mechanics would keep players engaged longer and make Ultimate Team more enjoyable. It would also increase Ea's profit and stocks as players are buying the game more and also more players active.
I believe EA would benefit financially from focusing more on gameplay quality and the overall football experience. When players enjoy the gameplay, they’re more likely to play regularly throughout the year instead of leaving after a few months. A larger active player base creates more interest in promos, objectives, season passes, and FC Points.
This would benefit Ea from a long term investment and profits.